(MI) Marketing and Community Relations Manager

Job Title: Marketing and Community Relations Manager                Department: TMG

Reports To: AVP, Executive Project Manager                                     FLSA Status: Exempt

 

 

SUMMARY:

Serving the banking needs of Detroit for over 59 years.  First Independence Bank is on a mission to be a model for our customers and clients by delivering financial services with an affinity for underserved and minority communities.  Our headquarters is in the City of Detroit, and we’re the only African American-owned bank headquartered in the State of Michigan.

We’re driven by offering a best-in-class banking experience, and as a marketing and community relations manager, you’ll develop and maintain traditional and interactive marketing strategies for the bank. By evaluating customer research, market conditions, and competitor data, you’ll implement a multi-faceted marking plan across all channels including marketing, advertising, promotions and sponsorship activities.  In addition, in this role you’ll also serve as product manager and drive profitability of existing products and create new products.

The Overall management and strategic direction of the bank’s website and social media and branding of digital and mobile offerings will be set by you, while overseeing donation and sponsorship requests to allocate funds for community development, business development and corporate citizenship according to the bank’s policy. You’ll also be our brand ambassador in the community and at bank sponsored events.

 

RESPONSIBILITIES: 

  • Develop, implement and manage overall brand identity strategies/programs
  • Manage creative development, production, placement and multimedia distribution of merchandising materials, ads, direct mail, newsletters, utilizing social media, product campaigns, and sponsorship events
  • Create a marketing plan and calendar and ensure adherence to established marketing budget
  • Monitor industry/competitive trends and pricing, lead or participate in the design of new products and services
  • Manage, recommend and implement functional and design changes for website working with page owners/agency on content and strategy and search engine optimization with intent of increasing profile of bank
  • Manage and maintain an effective social media policy
  • Evaluate, revise and recommend donations and sponsorships requests to effectively target community and business development opportunities
  • Manage and maintain a regular PR campaign and track results
  • Manage and coordinate corporate events
  • Liaise with other internal departments and manage outside agencies to develop and execute internal or external marketing projects
  • Manage vendor relationships in support of marketing activities
  • Other relevant duties as assigned

 

BASIC QUALIFICATIONS:

  • Bachelor’s or master’s degree preferred or equivalent experience
  • Five years of experience (preferred) in progressive marketing and product development
  • Proficiency and experience in managing a budget
  • Strong critical thinking and analytical skills to closely monitor marketing objectives and provide solutions
  • Ability to attend bank sponsored events and activities within and outside of normal business hours.

 

BENEFITS:

  •  In exchange for your hard work, we offer a competitive salary and a complete benefits package including 401K

 

First Independence Bank is an equal opportunity employer.

You can email your resume here